Mission

NIDA Poll prioritizes adherence to statistical principles and research methodologies
while emphasizing accuracy, transparency, unbiased presentation of findings, and freedom

Conduct a public opinion survey

Economics, politics, society, environment, religion, and culture

Showcase survey results

Publish the results of public opinion surveys for the public benefit

Academic services

Providing academic services in survey research to government agencies, state enterprises, private business sectors, public organizations, non-profit organizations, and international organizations.

History of NIDA Poll

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Establishment

The National Institute of Development Administration (NIDA) conducted a significant survey regarding the election of House of Representatives members on January 26, 1975. This survey, the first of its kind in Thailand, utilized statistical expertise to closely predict election results. Consequently, the NIDA Poll gained widespread recognition during that period.

2519

Suspension of operations

Internal political turmoil prompted the cessation of NIDA Poll operations.

2550

The rehabilitation and development of NIDA Poll

Professor Sombat Thamrongthanyawong, Ph.D., the President of NIDA at the time, advocated for the revival of the "NIDA Poll" through public opinion surveys conducted via telephone data collection methods. This initiative involved Professor Prachum Suwattathi, Ph.D., and Associate Professor Pachitchanat Siripanich, Ph.D., in developing a sampling frame to ensure that the poll sample accurately represented the Thai population. The NIDA Poll stored data in a master sample database, and the program development for random telephone number assignments was overseen by Associate Professor Pramote Kuacharoen, Ph.D.

2551

Establish NIDA Public Opinion Poll Center

The NIDA Public Opinion Poll Center was established.

2555

Change the name to NIDA Poll Center

The National Institute of Development Administration Council renamed the NIDA Public Opinion Poll Center the NIDA Poll Center.

2556

A major turning point

The precise forecasting of the election outcome for the position of Governor of Bangkok in March 2013 was a pivotal moment for the NIDA Poll Center. It was during this time that the NIDA Poll stood out as the sole polling agency in Thailand capable of accurately predicting election results. The slight difference of only 4.59% between the NIDA Poll’s survey findings and the official election results announced by the Election Commission led to widespread recognition and acceptance of the NIDA Poll among the public.

Core Values

The principles and values that guide our work

Academic Excellence

We uphold rigorous statistical principles and research methodologies, ensuring the highest academic standards in every study

Data Credibility

We deliver reliable and high-quality data that provides valuable insights for informed decision-making.

Integrity & Transparency

We maintain openness at every stage of our research process, upholding ethical standards and ensuring results are free from bias.

Objectivity & Impartiality

We present survey findings without bias or external influence, reflecting a true and independent voice of public opinion

Our Proud Achievements

The statistics and accomplishments we have built and upheld throughout our journey.

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Master Sample

in Our Database System

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Public Poll

Published to the Public

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Research Projects

Delivered as Academic Services

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Experts

and Our Dedicated Team

About us